TRUEFORM CONCRETE
ROLE
Moved from creative execution to creative guardianship reviewing creative against brand quality and standards, ensuring the brand stays elevated across touch points. This was key to the Trueform Concrete x Leyden Lewis Collaboration becoming an Interior Design Magazine Best of Year Awards 2025 Winner.
HIGHLIGHTS
Whitepaper Design:
"The Role of Concrete In Life-Enhancing Design"
Estimates Landing Page
Paid Social Ads
Email Marketing
Video
Producing artisan handcrafted bespoke concrete furniture.
ABOUT THE BRAND
Trueform Concrete specializes in crafting highly custom performance concrete products that cater to designers, architects, and high-end homeowners.
BRAND LINKS:
Emails - Campaign, blog, Product AnnouNcement
Brand Guidelines
Whitepaper Design
