RTA CABINET STORE

ROLE
Elevating the brand across email, organic + paid social, UX/UI assistance, and growth intiatives. The responsibility of owning marketing tasks for this brand was shifted to me at a later stage. This decision was made based on my reputation as the most capable representative within our in-house agency/design team, particularly for a brand that generates substantial revenue.

HIGHLIGHTS
Organic Social
Paid Social Campaigns
Promotion + Blog Emails
Consulting on Design for UX/UI Web Improvements

Delivering quality ready-to-assemble cabinets at industry best shipping times.

ABOUT THE BRAND
RTA Cabinet Store is a top seller and distributor of ready-to-assemble cabinets to retail and commercial clients. Providing additional services like free kitchen, bathroom, storage, and laundry room design, complete with 3D renderings.

BRAND LINKS:

Promotional Emails

Moodboards for blogs and social media

Stories for social media

Paid Social Ads

Sample bifold

UX/UI Support Example

The above is a UX/UI a solution to reduce number of product modules for each height + depth variation.

Option A has drop downs for height and depth. Option B alternatively visually lists them.

Due to dev time constraints and commercial clients preferring to searching cabinets on one page via "Command Find," the below style on infinity scroll was chosen.

Previous page iteration for which the project was intiated

UX/UI Team working draft